Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
Category Archives: Advertising
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VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop…
A TV Advertising Musing: Split-Screen TV Commercials
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still…
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you…
Virtual Reality in Advertising with Road to VR CEO Ben Lang
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching…
6 Thoughts on Brand Manifestos
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…
Aubio Life Sciences & bfw Aim to Make You Feel Beautiful
Nobody likes a cold sore. But did you know that over 90% of American adults have been…
How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Book Review of Dr. Carmen Simon’s “Impossible to Ignore”
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based…
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether…