Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you…
Category Archives: Advertising
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Virtual Reality in Advertising with Road to VR CEO Ben Lang
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching…
6 Thoughts on Brand Manifestos
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…
Aubio Life Sciences & bfw Aim to Make You Feel Beautiful
Nobody likes a cold sore. But did you know that over 90% of American adults have been…
How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Book Review of Dr. Carmen Simon’s “Impossible to Ignore”
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based…
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether…
Pokémon Go: Location-Based Marketing Opportunities for Brands
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve…
Book Review of Luke Sullivan’s “Hey Whipple, Squeeze This”
“Hey Whipple, Squeeze This” Review & Summary Sixteen years ago, an eccentric young man (me) started classes…
Aristotle & Advertising: Thoughts on the Three Modes of Persuasion
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video,…