Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop…
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still…
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you…
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching…
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…
Nobody likes a cold sore. But did you know that over 90% of American adults have been…
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based…
“The simple fact of the matter is whether you or I like it or not, or whether…