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Generative AI Developments in the World of Advertising and Design
Generative AI is shaking up the advertising and design space, with a range of major technology providers working to [...]
So What is a Full-Service Advertising Agency, Anyway?
At bfw, we talk a lot about being a “full-service” advertising agency, but what may seem like a vague [...]
Bing vs. Google – Thanks to ChatGPT, is it time to rethink your Bing SEM and SEO strategy?
When thinking about SEM approaches, most of us are hyper-focused on Google because of its stranglehold on market share [...]
An Intro to Reddit, a Popular – but Frequently Misunderstood – Social Media Platform
What is Reddit? Reddit is a social media platform boasting over 50 million unique daily users that doesn’t look [...]
Let’s Talk About Podcasts: Data, ROI, and More
Why are podcasts relevant to my media strategy? It’s past time our blog covered a media channel that’s been [...]
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
A TV Advertising Musing: Split-Screen TV Commercials
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still evolving. It’s now [...]
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you suppose some of [...]
Virtual Reality in Advertising with Road to VR CEO Ben Lang
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching ownership levels of [...]