The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st…
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Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you’re trying to maximize conversions for a Google Ads campaign that is part of a shared…
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you…
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique…
Don’t Quote Me: Prime vs. Quote Marks
Ages ago, I worked at an agency with a typographer & proofer I’ll call Paul. I believe…
Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
The Creative Process: How to Work With a Hot Mess
Remember the show Dirty Jobs? The host worked alongside employees who were tasked with some of the most difficult,…
Recruitment Marketing Tips to Attract More Candidates
Bfw has an array of business-to-business (B2B) clients who have relied on us for recruitment marketing strategies…
B2B SEO Tips & Best Practices
In the past, ensuring that a website ranked for top keywords was as simple as stuffing pages…
Voice Search SEO: Target Featured Snippets & Cover Your Bases
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches…