Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are…
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Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And…
Facebook’s Special Ad Category Hamstrings Recruitment Marketers
Until now, Facebook has been a good recruitment marketing channel. It didn’t offer the cost-efficiency of job…
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st…
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you’re trying to maximize conversions for a Google Ads campaign that is part of a shared…
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you…
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique…
Don’t Quote Me: Prime vs. Quote Marks
Ages ago, I worked at an agency with a typographer & proofer I’ll call Paul. I believe…
Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
The Creative Process: How to Work With a Hot Mess
Remember the show Dirty Jobs? The host worked alongside employees who were tasked with some of the most difficult,…