Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At…
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Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing.…
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
Tracking Button Clicks on Website Using Facebook Ad Manager
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with…
TikTok Pulls Out of Hong Kong Market
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We…
Hulu’s Super Bowl Showstopper—A Great Combination of TV Advertising & Social Media
Hulu’s Super Bowl ad didn’t introduce anything new. It didn’t throw any jabs at other streaming services.…
Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram…
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop…
The Most Important Components of b2b Advertising
As a b2b advertising agency since the late 1990s, bfw knows a thing or two about selling…
A TV Advertising Musing: Split-Screen TV Commercials
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still…