Hulu’s Super Bowl Showstopper—A Great Combination of TV Advertising & Social Media
Hulu’s Super Bowl ad didn’t introduce anything new. It didn’t throw any jabs at other streaming services.…
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Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram…
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop…
The Most Important Components of b2b Advertising
As a b2b advertising agency since the late 1990s, bfw knows a thing or two about selling…
A TV Advertising Musing: Split-Screen TV Commercials
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still…
Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are…
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And…
Facebook’s Special Ad Category Hamstrings Recruitment Marketers
Until now, Facebook has been a good recruitment marketing channel. It didn’t offer the cost-efficiency of job…
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st…
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you’re trying to maximize conversions for a Google Ads campaign that is part of a shared…