Don’t Quote Me: Prime vs. Quote Marks
Ages ago, I worked at an agency with a typographer & proofer I’ll call Paul. I believe…
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Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
The Creative Process: How to Work With a Hot Mess
Remember the show Dirty Jobs? The host worked alongside employees who were tasked with some of the most difficult,…
Recruitment Marketing Tips to Attract More Candidates
Bfw has an array of business-to-business (B2B) clients who have relied on us for recruitment marketing strategies…
B2B SEO Tips & Best Practices
In the past, ensuring that a website ranked for top keywords was as simple as stuffing pages…
Voice Search SEO: Target Featured Snippets & Cover Your Bases
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches…
Virtual Reality in Advertising with Road to VR CEO Ben Lang
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching…
A Sneak Peak of the Changes to the New AdWords Interface in 2017
“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,”…
How to Schedule Ad Group Bid Adjustments in Google AdWords
One of the reasons AdWords is such a great tool is that it empowers advertisers to reach…
Learn Google Conversion Tagging in 5 Minutes or Less
Google Tag Manager is the best friend of many people who don’t know the finer points of…