Let’s Talk About Podcasts: Data, ROI, and More
Why are podcasts relevant to my media strategy? It’s past time our blog covered a media channel…
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Landing Page Trends and Insights for 2022
What are today’s landing page best practices? As a hybrid B2B and B2C agency, we do…
Geographic Penetration of TikTok and Other Top Social Media Platforms
TikTok has rapidly risen to become one of the most popular social media platforms, especially for the…
The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook…
The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the…
Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At…
Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing.…
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
Tracking Button Clicks on Website Using Facebook Ad Manager
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with…
TikTok Pulls Out of Hong Kong Market
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We…