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So What is a Full-Service Advertising Agency, Anyway?
At bfw, we talk a lot about being a “full-service” advertising agency, but what may seem like a vague [...]
Website Refresh Tips to Celebrate bfw’s New Look
The online presence of an ad agency is basically an advertisement. It demonstrates our skills and commitment to quality [...]
Bing vs. Google – Thanks to ChatGPT, is it time to rethink your Bing SEM and SEO strategy?
When thinking about SEM approaches, most of us are hyper-focused on Google because of its stranglehold on market share [...]
Writing Successful White Papers for Specialized Industries
White papers are a B2B staple that can add a lot of value to your overall strategy, but they [...]
A Quick Crash Course on OTT Advertising for Pharmaceuticals and Healthcare
OTT, which stands for over-the-top, is typically used in advertising to describe delivery over internet TV streaming services or [...]
An Intro to Reddit, a Popular – but Frequently Misunderstood – Social Media Platform
What is Reddit? Reddit is a social media platform boasting over 50 million unique daily users that doesn’t look [...]
Let’s Talk About Podcasts: Data, ROI, and More
Why are podcasts relevant to my media strategy? It’s past time our blog covered a media channel that’s been [...]
Landing Page Trends and Insights for 2022
What are today’s landing page best practices? As a hybrid B2B and B2C agency, we do a ton of [...]
Geographic Penetration of TikTok and Other Top Social Media Platforms
TikTok has rapidly risen to become one of the most popular social media platforms, especially for the younger demographic. [...]
The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook writers, branding agencies, [...]