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A Quick Crash Course on OTT Advertising for Pharmaceuticals and Healthcare
OTT, which stands for over-the-top, is typically used in advertising to describe delivery over internet TV streaming services or [...]
An Intro to Reddit, a Popular – but Frequently Misunderstood – Social Media Platform
What is Reddit? Reddit is a social media platform boasting over 50 million unique daily users that doesn’t look [...]
Let’s Talk About Podcasts: Data, ROI, and More
Why are podcasts relevant to my media strategy? It’s past time our blog covered a media channel that’s been [...]
Landing Page Trends and Insights for 2022
What are today’s landing page best practices? As a hybrid B2B and B2C agency, we do a ton of [...]
Geographic Penetration of TikTok and Other Top Social Media Platforms
TikTok has rapidly risen to become one of the most popular social media platforms, especially for the younger demographic. [...]
The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook writers, branding agencies, [...]
The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the “metaverse” has [...]
Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing. As in-person shows [...]
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]