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A Sneak Peak of the Changes to the New AdWords Interface in 2017

“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,”…

One of the reasons AdWords is such a great tool is that it empowers advertisers to reach…

Google Tag Manager is the best friend of many people who don’t know the finer points of…

Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that…

In 2012, the IEFT announced that a new version of HTTP was in development to replace its…

You’ve researched your organic traffic with your SEM tool of choice, cross-referenced PPC traffic metrics against your…

Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…

Nobody likes a cold sore. But did you know that over 90% of American adults have been…

The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…

Your organization already has a compelling message: “We Care.” You care. Your staff cares. You put lots…