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Updates on Twitter’s Paid Verification Policy: To Blue Check, or Not?
Recent changes to Twitter’s checkmark verification policy aren’t just relevant to users—they affect advertisers too. Your verification status can [...]
The Impact of Online Reviews: 10 Stats & Facts for Your Business
With Google, Bing, Yelp, Glassdoor, and many, many more sites that facilitate ratings, the probability of someone sharing their [...]
Generative AI Developments in the World of Advertising and Design
Generative AI is shaking up the advertising and design space, with a range of major technology providers working to [...]
So What is a Full-Service Advertising Agency, Anyway?
At bfw, we talk a lot about being a “full-service” advertising agency, but what may seem like a vague [...]
Website Refresh Tips to Celebrate bfw’s New Look
The online presence of an ad agency is basically an advertisement. It demonstrates our skills and commitment to quality [...]
Bing vs. Google – Thanks to ChatGPT, is it time to rethink your Bing SEM and SEO strategy?
When thinking about SEM approaches, most of us are hyper-focused on Google because of its stranglehold on market share [...]
Writing Successful White Papers for Specialized Industries
White papers are a B2B staple that can add a lot of value to your overall strategy, but they [...]
A Quick Crash Course on OTT Advertising for Pharmaceuticals and Healthcare
OTT, which stands for over-the-top, is typically used in advertising to describe delivery over internet TV streaming services or [...]
An Intro to Reddit, a Popular – but Frequently Misunderstood – Social Media Platform
What is Reddit? Reddit is a social media platform boasting over 50 million unique daily users that doesn’t look [...]
Let’s Talk About Podcasts: Data, ROI, and More
Why are podcasts relevant to my media strategy? It’s past time our blog covered a media channel that’s been [...]