Skip to content
What’s the Best Website Builder for Small Business? It Depends.
If your small business has no website or you are looking to redo an existing dated website, there are [...]
Rumors of the Demise of Linear TV—Greatly Exaggerated?
The decline of cable TV is something the industry has been observing for years, with viewership of streaming services [...]
Generative AI Developments in the World of Advertising and Design
Generative AI is shaking up the advertising and design space, with a range of major technology providers working to [...]
Updates on Twitter’s Paid Verification Policy: To Blue Check, or Not?
Recent changes to Twitter’s checkmark verification policy aren’t just relevant to users—they affect advertisers too. Your verification status can [...]
The Impact of Online Reviews: 10 Stats & Facts for Your Business
With Google, Bing, Yelp, Glassdoor, and many, many more sites that facilitate ratings, the probability of someone sharing their [...]
So What is a Full-Service Advertising Agency, Anyway?
At bfw, we talk a lot about being a “full-service” advertising agency, but what may seem like a vague [...]
Website Refresh Tips to Celebrate bfw’s New Look
The online presence of an ad agency is basically an advertisement. It demonstrates our skills and commitment to quality [...]
Bing vs. Google – Thanks to ChatGPT, is it time to rethink your Bing SEM and SEO strategy?
When thinking about SEM approaches, most of us are hyper-focused on Google because of its stranglehold on market share [...]
Writing Successful White Papers for Specialized Industries
White papers are a B2B staple that can add a lot of value to your overall strategy, but they can [...]
A Quick Crash Course on OTT Advertising for Pharmaceuticals and Healthcare
OTT, which stands for over-the-top, is typically used in advertising to describe delivery over internet TV streaming services or [...]