Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with campaigns and access [...]
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We predicted that TikTok [...]
Hulu’s Super Bowl ad didn’t introduce anything new. It didn’t throw any jabs at other streaming services. It didn’t really [...]
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram and Snapchat offer [...]
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
As a b2b advertising agency since the late 1990s, bfw knows a thing or two about selling services. It’s not [...]
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still evolving. It’s now [...]
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are the path of [...]
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a [...]