Skip to content
Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram and Snapchat offer [...]
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
The Most Important Components of b2b Advertising
As a b2b advertising agency since the late 1990s, bfw knows a thing or two about selling services. It’s not [...]
A TV Advertising Musing: Split-Screen TV Commercials
The first television commercial was shown in 1941. Nearly 80 years later, broadcast TV advertising is still evolving. It’s now [...]
Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are the path of [...]
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a [...]
Facebook’s Special Ad Category Hamstrings Recruitment Marketers
Until now, Facebook has been a good recruitment marketing channel. It didn’t offer the cost-efficiency of job board sponsored posts, [...]
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st 2020. The CCPA [...]
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you're trying to maximize conversions for a Google Ads campaign that is part of a shared budget and get [...]
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you suppose some of [...]