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The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the “metaverse” has [...]
Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing. As in-person shows [...]
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
Tracking Button Clicks on Website Using Facebook Ad Manager
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with campaigns and access [...]
TikTok Pulls Out of Hong Kong Market
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We predicted that TikTok [...]
Hulu’s Super Bowl Showstopper—A Great Combination of TV Advertising & Social Media
Hulu’s Super Bowl ad didn’t introduce anything new. It didn’t throw any jabs at other streaming services. It didn’t really [...]
Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram and Snapchat offer [...]
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
The Most Important Components of b2b Advertising
As a b2b advertising agency since the late 1990s, bfw knows a thing or two about selling services. It’s not [...]