Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And…
Tag Archives: digital advertising
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Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique…
How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Native Advertising and Content Marketing – What It Is, Why It Matters
Native Advertising & Content Marketing Several weeks ago, your friends at bfw Advertising wrote a thing on…
Book Review of Luke Sullivan’s “Hey Whipple, Squeeze This”
“Hey Whipple, Squeeze This” Review & Summary Sixteen years ago, an eccentric young man (me) started classes…
General Guidelines for Image Optimization, Alt Tags Best Practices, and SEO on Web Properties
ALT Tags Best Practices for Images What are ALT attributes? ALT attributes, otherwise known as ALT tags…
Facebook Advertising Tips & Tricks – Maximize Your Paid and Organic Reach on Facebook
Facebook has become a powerful and cost effective tool for marketers to utilize when attempting to drive traffic and engage…
Branding in the Purple Rain: A Look at How Big Brands Honor Beloved Figures
Is it possible to pay tribute to a cultural icon in 140 characters or less? Probably not,…
Fear and Opportunity: The Rise of Ad Blocking
An “unethical, immoral, mendacious coven of techie wannabes...” But do tell us what you really think about…
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