bfw Project for Exact Sciences Appears in Times Square – New York, NY


Exact Sciences Corporation is on a mission to save lives by launching an FDA-cleared, patient-friendly colorectal cancer screening test that detects both pre-cancer and cancer and, ultimately, promotes cancer prevention. They’re also a bfw Advertising client. In recent months, we’ve developed their logo, website, identity package and investor relations kit.

On March 10th (I know, I know, the blog is a little behind), Exact Sciences’ CEO Kevin Conroy and CFO Maneesh Arora rang the bell to open the NASDAQ markets. To boost their PR efforts surrounding the ceremony, bfw Advertising produced a short video that was featured exclusively for one hour on the NASDAQ Tower at Times Square in New York City.

Click here to check out the video.

It was a really exciting experience for everyone involved. There’s nothing like seeing your work on the big stage.

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Paul Amelchenko is Creative Director at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit www.gobfw.com on the web.

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