Nestlé Healthcare Nutrition’s NUTRAMENT has been a staple in the energy drink market in the Caribbean for decades. Now the brand is working to gain acceptance with the Caribbean and Hispanic communities in South Florida and metro-NYC. bfw Advertising is helping Nestlé with awareness programs designed to re-introduce the product to the children and family members of its core customers.

In February and March, bfw Advertising assisted NUTRAMENT with its Carnaval Miami 2010 sponsorship. Events included an 8k Night Run Sponsorship in which over 1,000 runners and 5,000 spectators were treated to samples following the race. There was a 5-on-5 Youth Soccer Tournament Sponsorship that included over 100 teams aged 5 to 19 competing for “The NUTRAMENT Cup.” And at the 32nd Annual Carnaval on Little Havana’s Calle Ocho, over one million visitors sampled more than 1,000 cases of NUTRAMENT. The events were a blast, and helped reintroduce the brand in a fun, memorable way.


Jack Chadam is Director of Market Development at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.