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CAPABILITIES
We’re problem solvers, first and foremost. And since challenges come in all shapes and sizes, so do our solutions. From launching new brands, to overhauling stale ones, our focus is on delivering results with fresh thinking and razor-sharp execution. Period.
As a full-service digital and traditional advertising agency, we’re not beholden to a particular media form or tactic-unless it’s the right one. If we were a band, we wouldn’t have a genre.
For more information on our pharma and healthcare advertising capabilities, visit bfw Life Sciences.
An effective digital strategy leverages a wide variety of assets to deliver on your long-term objectives. It starts with a digital audit that examines your current online activities and identifies areas of potential opportunity. Then, with your target audience in mind, the right mix of digital tools is applied strategically.
Whether we’re creating a brand from scratch or refreshing one online, our digital services team leverages unique in-house skill sets to drive results. The outcome is a reliable and measurable digital strategy that becomes an integral part of your corporate DNA. An outcome we’ve been helping our clients reach for over 15 years.
Click to view our white paper on our integrated approach to digital strategy.
INCAPABILITIES
Every agency has its limits. These are ours.
As a full-service, integrated ad agency, there are lots of things we’re really, really good at. However, like all companies, we do have our limitations. And we believe it’s best to be honest and upfront about them.
We suck at foosball. And we don’t have a Ping-Pong table, a dartboard or a beanbag chair. If we tried to ride one of those little RAZOR scooters from one office to another, we’d probably break an ankle. If we’re cool at all, it’s only marginally. And that may be generous.
We can’t pick you up and fly you to a meeting in our Gulfstream. Primarily because we don’t have a Gulfstream—unlike lots of our neighbors here in Boca Raton.
On the other hand, we’re really good at crafting powerful ideas that get noticed, spur action and generate results. Which, now that we think about it, is actually pretty cool.
Our Story
A CLEAR VISION BUILT ON REAL RELATIONSHIPS AND REAL TALENT.
Partners Jim Workman and Christian Boswell have been working together for close to two decades and neither is showing any sign of slowing down. Both guys bring a fierce commitment to getting the results clients deserve by doing great work—time and again. They’re picky about who bfw works with, because both believe that an agency relationship demands trust and accountability on both sides of the table, and great work starts with great clients.
OUR CLIENTS
FULL CLIENT LIST
Aerospace and Aviation
AeroEquity Industrial Partners
Aeronautical Support Inc.
AeroSat
Business Express/Delta Airlines
Chromalloy
Fairchild Industry Aviation Division
FMI Hansa
Gemini Aircraft Corp.
Global Jet Capital
Landmark Aviation
MARPA
Southern Jet Aviation
Automotive
AutoNation USA
The Potamkin Organization
Southeast Toyota
Consumer Products and Retail
Bacardi Imports
Bulldog Fence
Capitol Lighting
Carrazza
Crock-Pot
DPMS Panther Arms
Hublot
Jarden Consumer Solutions
Lens Express
Mr. Coffee
National Greenhouse Systems
Nestle
Office Depot
Oster
Sikes Tile
Sunbeam
The Mall at Wellington Green
Education
Campus Management
Colloquy
University of Miami
Lynn University
Energy and Power
Allied Power Group
Aviation Power + Marine
Energy Control Technologies
Chromalloy
FPL (Florida Power & Light Company)
PSM
Thomassen Turbine Systems
TRS Services
Financial
Advanta
American Express
Citibank
First Union Bank
Gilman Ciocia
Horan Capital Management
Incapital
Nabanco
Summit Brokerage
Visa Gold Card
Weiss Research
Field Marketing
Blockbuster Video
Canon Dealer Network
Mail Boxes Etc.
Pepsi-Cola Bottler Network
Toyota Dealer Association
Healthcare
Advanced Cell
Afraxis
Akorn Inc
Anadys Pharmaceuticals
Anda
Andrx
Apotex
Avion Pharmaceuticals
Beckman Coulter
Boca Pharmaceuticals
Boca Raton Community Hospital
CAE Healthcare
Cleveland HeartLab
Columbia/Healthcare Corporation of America (HCA)
Cross Country HealthCare
Dade Berhing International
Exact Sciences
Geron
Gavis Pharmaceuticals
Harris Pharmaceutical
Hi-Tech Pharmacal
Interim HealthCare
IVAX Corporation
Kalypsys
Kramer Laboratories
Lifeline Biotechnologies
Micell
Precision Pulmonary Diagnostics
Russo Partners
Tenet
Teva
TMS Health
West Boca Medical Center
Logistics
Compact Container Systems
DHL
Sealand International (CSX)
Staffing
EPIX
Interim HealthCare
Technology
3C Interactive
Agilysys
Apptix
Campus Management
Car-Kit
Citrix
DataAccess
Datanet
Diverse Technologies
Encore Computer Corporation
IBM
Intermedix
Internet Billing Co. Ltd
RAIR Technologies
TYCO
XOS Digital
Telecommunications
Airtouch Teletrac
ANEW Broadband
ATT
Bell South
ECI Telecom
Mitel Inc.
Motorola
Nextel
Nortel Networks
Sprint
OUR CULTURE
Life at bfw advertising.
Generally, a little more than a third of an adult’s life is spent at work. Which means your work life should be built around something you love doing – and people you like being around. Anything less is idiocy. At bfw, we don’t employ idiots.
On the other hand, the super-clever people who do toil away here enjoy a challenging, creative and informal working environment nestled in a very cool, mid-century modern office setting that sits more or less alongside the landing path of Boca Raton’s private airport. Which has made all of us here sort of experts on the Learjets and Gulfstreams we’ll probably never own.
Our employees work together, hang out together and make great ideas together. And not coincidentally, they do it for a long time. We have enviable employee retention rates for an advertising agency because, basically, our employees have created an enviable place to work.
Speaking of Boca, sure – the average age here used to be deceased – but the Boca Raton of today is home to tons of innovative companies – and FAU and Lynn University have helped turn it into a sort of mini college town. Not to mention the birthplace of the personal computer. It’s a great community and we’re fortunate to be a part of it. Plus, we get to enjoy everything else South Florida has to offer—from Palm Beach down to Miami.
WANT TO CUT STRAIGHT TO THE CHASE?
So – call, click or swing by.
Let’s explore what we can do together.