Recently, we helped launch Clematis Social, the newest restaurant from Rapoport’s Restaurant Group, Inc. This hotspot hangout is located in the heart of West Palm Beach and features an upbeat, relaxed atmosphere with an array of internationally-inspired small plate dishes.

Burt Rapoport, a distinguished South Florida restaurateur, has operated successful, upscale restaurants for 25 years. He currently operates Opus 5 in Boca Raton, Bogart’s Bar & Grille in Boca Raton, and Henry’s at Addison Place in Delray Beach. Clematis Social was the group’s first foray into a younger, hipper restaurant concept, and they hired us to target this new demographic.

We started by developing the Clematis Social website, the online presence for the restaurant and bar. The site provides visitors with the atmosphere, feel and sounds of the establishment.

Paul Amelchenko is Creative Director at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.