{"id":15834,"date":"2020-07-31T12:49:23","date_gmt":"2020-07-31T16:49:23","guid":{"rendered":"https:\/\/www.gobfw.com\/?p=15834"},"modified":"2022-08-10T13:36:40","modified_gmt":"2022-08-10T17:36:40","slug":"tracking-button-clicks-facebook-ads-manager","status":"publish","type":"post","link":"https:\/\/www.gobfw.com\/tracking-button-clicks-facebook-ads-manager\/","title":{"rendered":"Tracking Button Clicks on Website Using Facebook Ad Manager"},"content":{"rendered":"

Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with campaigns and access the machine learning benefits that come with the conversion targeting strategy. But finding how to tag events based on your specific website isn\u2019t easy. The option is buried in the Events Manager.<\/p>\n

Make sure your Facebook pixel is installed on all your website pages.<\/h2>\n

If you have Google Tag Manager installed on your site, this is easy.<\/p>\n

    \n
  1. Create a new custom HTML tag.<\/li>\n
  2. In your Facebook account, navigate to \u2018Business Tools\u2019 > \u2018Events Manager\u2019.<\/li>\n
  3. Click the green plus sign on the left sidebar .<\/li>\n
  4. Click \u2018Connect a Data Source\u2019.<\/li>\n
  5. Click \u2018Web\u2019 and then \u2018Get Started\u2019.<\/li>\n
  6. Click \u2018Facebook Pixel\u2019.<\/li>\n
  7. Enter a name for the pixel and hit \u2018Continue\u2019.<\/li>\n
  8. Click \u2018Continue Pixel Setup\u2019 and hit \u2018User a Partner\u2019.<\/li>\n
  9. Navigate through the settings, including audience matching, Tag Manager account selection, and website URL.<\/li>\n
  10. Once you\u2019re done, your pixel should be ready to set up events. Feel free to test the events in the event testing window.<\/li>\n<\/ol>\n

    Here\u2019s how to tag events on Facebook Ad Manager:<\/h2>\n
      \n
    1. \n

      Navigate to \u2018Business Tools\u2019 on the left sidebar of your account and click \u2018Events Manager\u2019.<\/h3>\n<\/li>\n
    2. \n

      Click \u2018Data Sources\u2019.<\/h3>\n

      \"Facebook<\/h3>\n<\/li>\n
    3. \n

      Click \u2018Add Events\u2019.<\/h3>\n

      \"Add<\/h3>\n<\/li>\n
    4. \n

      Click \u2018Launch Event Setup Tool\u2019.<\/h3>\n

      You can now click on buttons that you want to track on your website by clicking \u2018Track Button\u2019 on the setup toolbox on the top left of the window.<\/p>\n

        \n
      1. When you click on a button, the event setup tool dialogue box will populate a list of options for you to use to classify the interaction on that button. This is subjective\u2014classify the interaction however you want to.<\/li>\n
      2. Note that the classification that you use is what will be reported in the Facebook Events Manager. So, if you have two events that are of the same classification, you might have trouble distinguishing between the two. In this case, it\u2019s usually best to create a custom conversion for each.<\/li>\n<\/ol>\n<\/li>\n
      3. \n

        Once you\u2019ve named the event and classified it, click \u2018Finish Setup\u2019 and you should start seeing events come in.<\/h3>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with campaigns and access […]<\/p>\n","protected":false},"author":3,"featured_media":15839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[194,187],"tags":[182,283],"yoast_head":"\nTracking Button Clicks on Website Using Facebook Ad Manager -<\/title>\n<meta name=\"description\" content=\"Learn how to quickly track button clicks on your website using the Facebook Ads Manager Event Setup Tool. 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