To fit in some ad spaces, your image may be cropped horizontally\u2014up to 5% on each side.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nResponsive Display Ad Examples<\/h2>\n The below examples show a landscape image that Google Ads crops to both square and landscape specs.<\/p>\n
Here are some examples of responsive display ads that will be created when you upload a 1.91:1 image and a square logo:<\/p>\n
This is the only image I could find that used my square image that I added later.<\/p>\n
<\/p>\n
The Winners\u2014The Little Guy<\/h2>\n Users who advertise for their own services will love responsive display ads. They give the little guy an easy way to create a lot of ad units without needing a to spend a lot of time on producing imagery for each ad unit. Previously, display ads required images, logos, and text to be created and incorporated into one file for each ad unit. This was time-consuming and favored larger advertisers who had the ability to produce professional images at each size.<\/p>\n
Now, users can simply upload their logo in several sizes and then customize images to two aspect ratios. They don\u2019t need to make copy layout considerations for descriptions of each image. Instead, the advertiser can simply write out descriptions and calls-to-action within the platform itself.<\/p>\n
The Losers\u2014Agencies<\/h2>\n Agencies have lost a lot of their competitive edge with the new format. The benefit of being able to create professional-quality ads for each ad unit has been significantly eroded now that only two images are needed. As you can see above, the prominence of the image has been given a backseat to the text and logo appearance. Now, anybody who has kicked a freelance artist a couple hundred bucks to design a decent logo can compete for every ad unit.<\/p>\n
Moreover, this development creates more administrative work for agencies. In the past, we could create image ads with accompanying text and logos inside the image and upload it to various platforms. A 250 x 250 Google Display Network ad with the accompanying text could be blown up for use on Facebook, Instagram, and other platforms. With the advent of responsive display ads, images will have to be broken out into their constituent pieces, and instructions will have to be included so that only certain pieces are used together.<\/p>\n
It\u2019s only a matter of time before other platforms adopt fully-dynamic ad generation. Agencies might end up focusing more on banner placements on single-vendor placements like digital offerings of print publications. These still require a full layout, and their status as a known commodity of high-quality impressions may be a safer bet when planning digital campaigns.<\/p>\n
Moving Forward<\/h2>\n For now, let\u2019s see how things unfold. After all, the increase in ad units simply may grow the pie rather than cram it full with the chocolate chips of competition. Either way, one thing is for sure: responsive display ads are here to stay.<\/p>\n
Play around with responsive display ads if you haven\u2019t yet. Show your design team how they work and where images get put in the layout. Work 2-3 responsive-display-friendly images for each aspect ratio, and make sure you create a logo in the 4:1 format as well. Otherwise, you will find that your ads will not show, and your lead pool will dry up.<\/p>\n
Visit our\u00a0advertising blog<\/a> to learn more about digital marketing, advertising concepts, and how to become a better marketer.<\/p>\n","protected":false},"excerpt":{"rendered":"Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What\u2019s unique about these ads […]<\/p>\n","protected":false},"author":3,"featured_media":15537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[194,261],"tags":[130,182,279,32],"yoast_head":"\n
Responsive Display Ads Specs, Examples & Effects - bfw Advertising<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n