bfw Takes a Website from Crunchy to Classic

bfw Advertising was challenged with taking a very green, organic-feeling website for contract manufacturer Nature’s Products, Inc. to a level that would catch the eye of buyers for national pharmacies, vitamin companies and major box stores. The business capabilities were already there; NPI just needed a face lift so their website would match their already sophisticated business practices.

The result is a newly launched web presence, complete with a Virtual Tour of the impressive manufacturing facilities in Sunrise, Florida. bfw coordinated a photo shoot to update the company’s image portfolio and to maximize the impact the new website and other collateral pieces would have. Nature’s Products Inc. has been a leading manufacturer of supplements for more than two decades. With the ability to produce complex formulations across a diverse range of dosage forms, NPI is capable of delivering everything from organic herbals to innovative fish oil softgels.

Check out the new website design at


Kat Davis is Senior Copywriter at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.


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