bfw Takes a Website from Crunchy to Classic

bfw Advertising was challenged with taking a very green, organic-feeling website for contract manufacturer Nature’s Products, Inc. to a level that would catch the eye of buyers for national pharmacies, vitamin companies and major box stores. The business capabilities were already there; NPI just needed a face lift so their website would match their already sophisticated business practices.

The result is a newly launched web presence, complete with a Virtual Tour of the impressive manufacturing facilities in Sunrise, Florida. bfw coordinated a photo shoot to update the company’s image portfolio and to maximize the impact the new website and other collateral pieces would have. Nature’s Products Inc. has been a leading manufacturer of supplements for more than two decades. With the ability to produce complex formulations across a diverse range of dosage forms, NPI is capable of delivering everything from organic herbals to innovative fish oil softgels.

Check out the new website design at natures-products.com.

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Kat Davis is Senior Copywriter at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit www.gobfw.com on the web.

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