Dashboard Nirvana – Why Marketers of All Sizes Should Welcome Tapclicks’ Acquisition of Raven Tools
Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that…
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How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Book Review of Dr. Carmen Simon’s “Impossible to Ignore”
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based…
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether…
Pokémon Go: Location-Based Marketing Opportunities for Brands
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve…
Fear and Opportunity: The Rise of Ad Blocking
An “unethical, immoral, mendacious coven of techie wannabes...” But do tell us what you really think about…
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How Brands Can Capitalize on Consumer Breakfast Habits
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days,…
Aristotle & Advertising: Thoughts on the Three Modes of Persuasion
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video,…
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps…
Importance of Leveraging the Social Media Influencer
Leveraging the “Social Media Influencer” Brands with niche target audiences are leveraging “social media influencers” to get…