Dashboard Nirvana – Why Marketers of All Sizes Should Welcome Tapclicks’ Acquisition of Raven Tools
Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that…
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How To: Creating Really Good Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
6 Reasons You’re Not Making Compelling Healthcare Advertising
Your organization already has a compelling message: “We Care.” You care. Your staff cares. You put lots…
Impossible To Ignore Book Review | Dr. Carmen Simon on Crafting Memorable Content
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based…
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether…
Pokémon Go: Location-based Marketing Opportunities for Brands
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve…
Fear and Opportunity: The Rise of Ad Blocking
An “unethical, immoral, mendacious coven of techie wannabes...” But do tell us what you really think about…
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How Brands Can Capitalize on Consumer Breakfast Habits
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days,…
Aristotle & Advertising: Thoughts on the Three Modes of Persuasion
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video,…
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps…