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Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
Dashboard Nirvana – Why Marketers of All Sizes Should Welcome Tapclicks’ Acquisition of Raven Tools
Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that it uses to [...]
How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of the audience is [...]
Book Review of Dr. Carmen Simon’s “Impossible to Ignore”
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based techniques to make [...]
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether the creative community [...]
Pokémon Go: Location-Based Marketing Opportunities for Brands
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve heard of it. [...]
Fear and Opportunity: The Rise of Ad Blocking
[vc_row][vc_column width="2/3"][vc_column_text]An “unethical, immoral, mendacious coven of techie wannabes...” But do tell us what you really think about companies that [...]
How Brands Can Capitalize on Consumer Breakfast Habits
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days, most consumers and [...]
Aristotle & Advertising: Thoughts on the Three Modes of Persuasion
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video, or a few [...]
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps in an effort [...]