Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that it uses to [...]
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of the audience is [...]
Book Review: Impossible To Ignore by Carmen Simon, PhD Impossible To Ignore, written by Carmen Simon, offers research-based techniques to make [...]
“The simple fact of the matter is whether you or I like it or not, or whether the creative community [...]
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve heard of it. [...]
[vc_row][vc_column width="2/3"][vc_column_text]An “unethical, immoral, mendacious coven of techie wannabes...” But do tell us what you really think about companies that [...]
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days, most consumers and [...]
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video, or a few [...]
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps in an effort [...]