Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
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Voice Search SEO: Target Featured Snippets & Cover Your Bases
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches…
A Sneak Peak of the Changes to the New AdWords Interface in 2017
“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,”…
How to Schedule Ad Group Bid Adjustments in Google AdWords
One of the reasons AdWords is such a great tool is that it empowers advertisers to reach…
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps…