Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’ metric that has [...]
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’ metric that has [...]
In the past, ensuring that a website ranked for top keywords was as simple as stuffing pages with copy like [...]
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches by 2020, and [...]
“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,” Google trainer Kevin [...]
You’ve researched your organic traffic with your SEM tool of choice, cross-referenced PPC traffic metrics against your own campaigns, analyzed [...]
Your customers are waiting for your sales pitch with baited breath. You don’t need to make creative advertising to promote [...]
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve heard of it. [...]
Native Advertising & Content Marketing Several weeks ago, your friends at bfw Advertising wrote a thing on mobile and digital [...]
ALT Tags Best Practices for Images What are ALT attributes? ALT attributes, otherwise known as ALT tags or ALT text, [...]
Illustration by Dave McCaig. Is it possible to pay tribute to a cultural icon in 140 characters or [...]