Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram…
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Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are…
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And…
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st…
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you’re trying to maximize conversions for a Google Ads campaign that is part of a shared…
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique…
Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
B2B SEO Tips & Best Practices
In the past, ensuring that a website ranked for top keywords was as simple as stuffing pages…
Voice Search SEO: Target Featured Snippets & Cover Your Bases
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches…
A Sneak Peak of the Changes to the New AdWords Interface in 2017
“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,”…