Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA’s). So, I decided to provide…
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Tracking Button Clicks on Website Using Facebook Ad Manager
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with…
TikTok Pulls Out of Hong Kong Market
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We…
Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram…
Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are…
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And…
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st…
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you’re trying to maximize conversions for a Google Ads campaign that is part of a shared…
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique…
Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…