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The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the “metaverse” has [...]
Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
Tracking Button Clicks on Website Using Facebook Ad Manager
Tagging button clicks on Facebook Ad Manager is essential. It allows you to target specific actions with campaigns and access [...]
TikTok Pulls Out of Hong Kong Market
Back in January, we made a post about digital marketing on TikTok becoming a hot-button issue. We predicted that TikTok [...]
Byte vs. TikTok—Place Your Bets, Folks!
The Vine shutdown in 2016 left the door wide open for short video sharing apps. Though Instagram and Snapchat offer [...]
Fine-Tuning Your South Florida SEO
Much like Boca Inlet is a connection between Lake Boca and the Atlantic Ocean, search engines are the path of [...]
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a [...]
The CCPA and Digital Marketing
What is the California Consumer Privacy Act? The California Consumer Privacy Act will be effective January 1st 2020. The CCPA [...]
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you're trying to maximize conversions for a Google Ads campaign that is part of a shared budget and get [...]
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique about these ads [...]