Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’…
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B2B SEO Tips & Best Practices
In the past, ensuring that a website ranked for top keywords was as simple as stuffing pages…
Voice Search SEO: Target Featured Snippets & Cover Your Bases
Voice Search SEO & Featured Snippets It is predicted that 50% of searches will be voice searches…
A Sneak Peak of the Changes to the New AdWords Interface in 2017
“The “New AdWords Experience” is to be rolled out to every advertiser by the end of 2017,”…
Google Analytics Keyword Not Provided? Here’s a Solution
You’ve researched your organic traffic with your SEM tool of choice, cross-referenced PPC traffic metrics against your…
6 Reasons Why You Think You Don’t Need Compelling B2B Advertising
Your customers are waiting for your sales pitch with baited breath. You don’t need to make creative…
Pokémon Go: Location-Based Marketing Opportunities for Brands
Pokémon Go: Profiting From An Enduring Brand Pokémon Go. Unless you’ve been living in a cave, you’ve…
Native Advertising and Content Marketing – What It Is, Why It Matters
Native Advertising & Content Marketing Several weeks ago, your friends at bfw Advertising wrote a thing on…
General Guidelines for Image Optimization, Alt Tags Best Practices, and SEO on Web Properties
ALT Tags Best Practices for Images What are ALT attributes? ALT attributes, otherwise known as ALT tags…
Branding in the Purple Rain: A Look at How Big Brands Honor Beloved Figures
Is it possible to pay tribute to a cultural icon in 140 characters or less? Probably not,…