The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook…
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Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At…
Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing.…
6 Thoughts on Brand Manifestos
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…
How To Create Compelling Advertising Ideas for Complex Products and Services
The First Few Steps Towards Creative Advertising: Understanding the Needs of your Audience Knowing the needs of…
Creativity, Strategy, & Data Find Common Ground in Persuasion
“The simple fact of the matter is whether you or I like it or not, or whether…
6 Reasons Why You Think You Don’t Need Compelling B2B Advertising
Your customers are waiting for your sales pitch with baited breath. You don’t need to make creative…
Branding in the Purple Rain: A Look at How Big Brands Honor Beloved Figures
Is it possible to pay tribute to a cultural icon in 140 characters or less? Probably not,…
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps…
12 Universal Digital Components Every Brand Should Be Incorporating
Things to Keep in Mind if You Want Your Brand to Dominate the Digital Space So you…