The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook writers, branding agencies, [...]
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook writers, branding agencies, [...]
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it as a corporate [...]
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days, most consumers and [...]
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video, or a few [...]
Things to Keep in Mind if You Want Your Brand to Dominate the Digital Space So you want your brand [...]