The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook…
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VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop…
6 Thoughts on Brand Manifestos
Six Thoughts On The “Brand Manifesto” Trend What the heck is a brand manifesto? Think of it…
How Brands Can Capitalize on Consumer Breakfast Habits
Sending Early Morning E-Mails to Your Customer Base May Yield More Benefits Than Previously Thought These days,…
Aristotle & Advertising: Thoughts on the Three Modes of Persuasion
Persuasive Techniques in Advertising An advertisement may be a TV spot, a billboard, a two-hour long video,…
12 Universal Digital Components Every Brand Should Be Incorporating
Things to Keep in Mind if You Want Your Brand to Dominate the Digital Space So you…