Colleges & Universities / SaaS / Vendors & Service Providers

We created a college search tool from scratch—so it could take the world of higher-ed by storm.

The Client

College Rover was the brainchild of one of bfw’s longtime clients, entrepreneur Bill Townsend. He had the idea for a college search tool that would eliminate the headaches he faced while helping his daughter search for and apply to colleges, but he needed a partner to bring it from his mind into reality.

The Problem

The biggest problem? College Rover didn’t exist. Bill needed us to bring him:

  • A working search tool
  • A brand
  • An exceptional website with a seamless UX
  • An audience

With bfw, full-service agency really means full-service, so of course we were thrilled to help Bill create College Rover—even though we’re not a software company.

  • We coded the search tool according to his original idea.
  • We helped create and refine the database.
  • We built a strong, recognizable brand identity
  • We delivered a seamless front-end user experience.
  • We used innovative tactics to generate traffic and buzz.

Success / By the Numbers

Organic Traffic Increase:

  • Improved domain authority by 38 points in just 21 months.
  • Scaled monthly website traffic to over 18,000 visitors from launch.
  • Earned 650+ media mentions and 150+ high-authority backlinks.
  • Achieved more than 1,000 page-one keyword rankings, including:
    • 150+ keywords ranked in Positions 1–3.
    • 850+ keywords ranked in Positions 4–10.

Plus, College Rover’s content has been featured in National News Outlets, Including:

 

More Happy Higher Education Clients

Hey higher-ed:

We can help you find your audience—and blow your metrics out of the water by leveraging:

  • Unique media tactics
  • Compelling, consistent branding
  • Deep advertising expertise
Schedule a call with our team to see how we can help you.

SCHEDULE A CALL