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The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the “metaverse” has [...]
VR in Advertising: Examples & Predictions for the Next Decade
Back in 2017, Ben Lang and I discussed VR in advertising and predicted how it would develop (here is the [...]
Virtual Reality in Advertising with Road to VR CEO Ben Lang
According to Road to VR CEO Ben Lang, we’re only 5–10 years from virtual reality systems reaching ownership levels of [...]