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The Metaverse: What It Is, Why It’s Buzzing, and What Marketers Need to Know
Facebook’s announcement that they were rebranding to Meta in October 2021 and committing to building up the “metaverse” has [...]
Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At critical junctures in [...]
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a [...]
Our Favorite Ideas From The 2019 Clio Awards
Sometimes the most creative ad—isn’t really an ad. The 2019 Clio Awards are here. What do you suppose some of [...]
Dashboard Nirvana – Why Marketers of All Sizes Should Welcome Tapclicks’ Acquisition of Raven Tools
Digital marketing has always been conducive to acute measurement, and any self-respecting agency has a resource that it uses to [...]
Brand Blunders: Google’s April Fools’ Day “Prank” and More
Over the years we’ve seen more and more companies and brands attempt to participate in holidays, perhaps in an effort [...]