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Dynamic Search Ads & Dynamic Ad Targets
Google Ads recently introduced dynamic ad targets for dynamic search ads (DSA's). So, I decided to provide a bit of [...]
Platforms That Every Digital Marketer Should Learn
A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a [...]
Solution for “The Bidding Strategy Does Not Support Shared Budgets” Issue in Google Ads
If you're trying to maximize conversions for a Google Ads campaign that is part of a shared budget and get [...]
Google Responsive Display Ads Examples & Effects
Responsive display ads are a new offering that Google has been pushing advertisers to adopt. What’s unique about these ads [...]
Goodbye Average Position, Hello Top Impression: A Change in Google Ads’ Search Metrics
The Sunset of the Average Position On August 12, 2019, Google officially announced that the ‘average position’ metric that has [...]
How to Schedule Ad Group Bid Adjustments in Google Ads
One of the reasons Google Ads is such a great tool is that it empowers advertisers to reach their audiences [...]