The Brand Development Process: A Quick Start Guide for Your Consumer Brand
For a business to consumer (B2C) brand, brand development is a deceptively complex process. Ad textbook…
Category Archives: Branding
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Brand Guidelines: What’s in Them, and What Makes Them Effective
A brand is a living thing. It is born, grows to maturity, and changes over time. At…
Today’s Trade Show: What’s Changed, and What’s Staying the Same
Trade shows haven’t stopped being important just because our pattern of working and doing business is changing.…
Our Advertising Demo Reel
We put together a new reel of recent work. Why? Because they say a picture’s worth a…
bfw Launches Chinese Version of Chromalloy.com
In the U.S., we’re all very accustomed to seeing the words “Made in China.” We import everything…
Are You Ready for Some Football? Trade Show Advertising for XOS Digital
The official start of football season is just days away. And, like most diehard fans, I cannot…