Exact Sciences Corporation is on a mission to save lives by launching an FDA-cleared, patient-friendly colorectal cancer screening test that detects both pre-cancer and cancer and, ultimately, promotes cancer prevention. They’re also a bfw Advertising client. In recent months, we’ve developed their logo, website, identity package and investor relations kit.

On March 10th (I know, I know, the blog is a little behind), Exact Sciences’ CEO Kevin Conroy and CFO Maneesh Arora rang the bell to open the NASDAQ markets. To boost their PR efforts surrounding the ceremony, bfw Advertising produced a short video that was featured exclusively for one hour on the NASDAQ Tower at Times Square in New York City.

It was a really exciting experience for everyone involved. There’s nothing like seeing your work on the big stage.


Paul Amelchenko is Creative Director at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit www.gobfw.com on the web.