bfw advertising is a finalist for the 2025 MM+M Awards.

NEW YORK, NY — Judging for the 22nd MM+M Awards has closed — and the shortlist results are in.

The MM+M Awards recognizes, champions and celebrates creativity and effectiveness in healthcare marketing and communications. With an MM+M Award, recognition comes from industry peers. More than 70 judges boasting a wide variety of  expertise narrowed down the hundreds of entries to a select top few. It’s this rigorous analysis that has made the MM+M Awards the industry’s gold standard.

“The pharma and medical marketing community entered a record-breaking amount of work this year, and our judges spent two long days evaluating every piece of work submitted,” said Jameson Fleming, MM+M’s editor-in-chief. “The creative we saw changed, improved and saved lives, and we’re excited to spotlight the absolute best of the best later this year.”

“We’re proud to be recognized for the work we do for Jupiter Medical Center,” said Christian Boswell, bfw’s President and Executive Creative Director. “Hopefully, the commercials convey what is so special about the healthcare system and how important JMC has been in establishing South Florida as a center for world class healthcare.”

For more information about the 2025 MM+M Awards, visit: https://www.mmm-awards.com/

About MM+M

MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing.