As “mad men” (and “mad women”) we spend the bulk of our days brainstorming ad campaigns, working with clients and devising strategies to take over the world. But we also do lots of creative stuff outside of the office. Things like playing guitar in a rock band, designing theatre sets for local productions, and shooting homemade movies…mostly about our kids, our friends and each other.

Personally, I like to write. And a while back I had my first book published. The Da Vinci Dog is a comical satire on contemporary art told through the eyes of my dog, Brinks. I adopted him from the Humane Society of Broward County and, to thank them, Brinks and I dontate 25 percent of our profits to local and national animal shelters.

CBS News heard about our story and came by the house (aka Brinks’ studio) for an interview. Click here to see the video.

The Da Vinci Dog is available everywhere books are sold. Places like,, or your favorite neighborhood bookstore. To see more about the book and the four-legged “artist”, check out


Paul Amelchenko is Creative Director at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.