Last week I met up with Randy Luth, a current client and long time friend, at the SHOT Show in Orlando, FL. Randy was being awarded Outdoor Life’s Reader’s Choice “Man of the Year”. He founded his company, DPMS/Panther Arms, in 1986. Under his leadership the company has become the second largest manufacturer of AR-15 rifles. He holds several patents and his rifles are used today by law enforcement agencies, military personnel, competitive shooters and big game hunters alike. bfw partnered with Randy and his team to create the DPMS website that you see today.

Randy is a strong advocate and educator in the area of firearms and 1st amendment rights. He’s also a great friend. So often in business, we forget about the importance of relationships and how they impact true partnerships. Last week I was reminded of that. I can truly say it has been a great joy to watch Randy succeed, and participate in that success—not only as his agency partner, but also as his friend.


Brad Partridge is Senior Vice President at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.