So, we were running full speed up until Christmas Eve, and the first two weeks of 2011 have been much of the same. And that’s a great thing. Unfortunately, we forgot to post our December Chillboard, a moving holiday tale written collaboratively by all of us here at bfw…three words at a time. It was fun to do, awful to read, and probably shouldn’t be made public. So without further ado, here it is…

bfw Chillboard - Dec. 2010

bfw Chillboard – December 2010

“A bfw Christmas Story”
“Long ago in sunny South Florida, there lived an albino alligator with a love for red velvet cake. He was not only confused by the color, but intrigued by the ambrosial southern dessert. Lacking time, direction and teeth, he glued candy corn to his mouth, and headed south to get drunk.

The candy corn melted all over his brand new bottle of Captain. Santa saw this and, in disbelief, brought another bottle—water, of course—and some dentures.

The reindeer shared a large corndog, frankincense and myrrh. Then, they all rested before they fired up some tasty elf feet…and then flew toward the sun.

Fearing the worst, they turned around and delivered all children a gift. The Christmas spirit was given a Richard Simmons DVD, Cher’s collected works, a Chia Pet and seven Band-Aids. The Band-Aids were Smurfette, Gargamel, Brainy Smurf, Oprah, Ochocinco, Paris and SpongeBob Squarepants.

When Santa farted, it was like a big explosion. At least he gave them warning. Paramedics soon arrived. Poor Rudolph’s nose went off like an Iranian nuclear Pez dispenser. Fortunately, he was flying to bfw Advertising, where Jim (CEO) was looking for interns. And Christian (president) hired Rudolph as Director of Design. The End! Merry Christmas.”

Here’s to a happy, healthy New Year from all of us at bfw Advertising!


Paul Amelchenko is Creative Director at bfw Advertising in Boca Raton, Florida. Follow him on Twitter @PaulAmelchenko. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit on the web.