A Website isn’t Just a Website

If you can find an ad agency that can’t build you a decent-looking website, please don’t hire them. The truth is, putting together a clean, sharp website should be the cost of entry for any agency out there. But what the agency can do with that website, well, that’s what separates the artists from the interns.

When Jupiter Medical Center wanted a new mini-site designed for their bariatric weight loss center, they turned to bfw. This site not only had to look good, it had to work. The goal was to drive more traffic to their weight loss seminars, where the true magic happens. So, in addition to building a great looking site that maximizes Search Engine Optimization and reflects the design standards of the parent site, bfw developed and tested a series of pay-per-click advertising to drive traffic to the site.

Now, we can’t tell you exactly what’s working and why because that’s what we get paid for. But we can tell you that we’re continually fine-tuning the ads to make the most out of every dollar the client is paying for that web advertising. And those dollars are turning into qualified leads, which makes everyone happy.

Visit www.jupiterweightloss.com.

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Kat Davis is Senior Copywriter at bfw Advertising in Boca Raton, Florida. bfw Advertising is a full service marketing and communications firm with strong competencies in new media. The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions. For more information call (561) 962-3300 or visit www.gobfw.com on the web.

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