The official start of football season is just days away. And, like most diehard fans, I cannot wait for kickoff.  Fortunately, we got to spend some time talking football during the offseason with our client XOS Digital.

XOS Digital provides college and pro sports teams with digital technology and media management solutions—from coaching software and video archiving systems to training facility design and athletic department buildouts.

We created their tradeshow environment for the American Football Coaches Association (AFCA) conference—their biggest show of the year.

[slideshow]The tradeshow booth immersed visitors in their sports technology products.  High tech 60″ monitors at every turn featured testimonials, demos and dynamic imagery. Thunder Football, the flagship product, was showcased as a trophy case-styled graphic element. A “butt bar” seating area encouraged attendees to gather. Tower structures featured net-like fabric reminiscent of field goal nets, while three translucent canopies alluded to the feel of an arena. All elements were shifted 15 degrees to facilitate a more welcoming space and provide a better view from all angles.

By all accounts, the show was a tremendous success and helped solidify XOS Digital as America’s leading provider of athletic digital technology and media management solutions.


Paul Amelchenko is Creative Director at bfw Advertising + Interactive in Boca Raton, Florida.  bfw Advertising + Interactive is a full service marketing and communications firm with strong competencies in new media.  The South Florida advertising agency creates and builds client brands with strategic thinking and on-target creative executions.  For more information call (561) 962-3300 or visit on the web.