inTrac. Delivering real-time marketing intelligence.

inTrac is a proprietary Internet user tracking system that helps eliminate the guesswork of interactive marketing. Designed to monitor user activity and preferences across the Internet environment, inTrac is a web-based application that delivers real-time marketing intelligence.

How can inTrac benefit me?

inTrac allows clients to calculate marketing metrics on virtually any type of sales/marketing initiative that incorporates an interactive element. The following are just a few examples of what can be tracked and measured:

Email Marketing
Interactive Advertising
Website User-Interface Preferences
Website Link Traffic & Popularity
Direct Mail Marketing
Print Advertising

The inTrac system will calculate important metrics, such as impressions, clicks, and conversions. Yet, perhaps even more impressive is inTrac's ability to include calculations of financial data like cost-per-acquisition values. This information empowers clients with on-the-fly metrics on interactive initiatives. Real-time marketing analytics, campaign performance reporting, and cost & acquisition assessment are all integral parts of the inTrac application.

Performance Reporting

Because inTrac is an Internet based application, it has the powerful benefit of being able to measure a campaign's performance in real-time - at any time. By using this in-depth information, our clients continuously re-evaluate their marketing success and make improvements where necessary, on the fly.

We call this process inTrac optimization. This consistent ability to test and re-test has allowed us to improve our client's cost-per-acquisition by almost 300% in some cases. Currently, the inTrac system is helping companies such as Interim HealthCare, Inc. and DHL Worldwide Express, Inc. improve their marketing initiatives.

Why should this be important to me?

This intelligence is imperative in making sound interactive marketing decisions, on a day-to-day basis. How many users are leaving and how many are converting? While converting more visitors is probably the most important marketing objective, approximately two-thirds of marketing executives don't know their conversion rates.

In addition to the factual data compiled by inTrac, bfw can help you translate this information into improved marketing strategies for your specific situation. Our long-time experience in marketing and the interactive medium has provided us with the experience necessary to take your marketing to the next level.