We’ve been working with Hi-Tech Pharmacal for about ten years now. Hi-Tech is a specialty pharmaceutical company that develops, manufactures and markets generic and branded prescription and OTC products. They specialize in difficult-to-manufacture liquid and semi-solid dosage forms and offer a wide range of sterile ophthalmic, otic and inhalation products.
We implemented a pharmacist-targeted brand building campaign that included print advertisements, detail materials, group purchasing organization and distributor materials, trade PR, direct mail, newsletter inserts to buying groups, broadcast faxing, tradeshow booths and sales presentations. The result was brand growth and recognition as one of the 100 Most Innovative Companies in America by Investor’s Business Daily as well as a continual ranking in the top quarter of Forbes 200 Best Small Companies and Fortune’s Small Business list of America’s Fastest-Growing Small Public Companies.
At a time when many pharma companies are looking to merge and be acquired, Hi-Tech is focused on the future. With significant R&D investments and the development of drugs with total branded sales of over $3 billion, Hi-Tech will continue to bring a broad range of opportunities to its pharmacy partners over the next several years.
Our latest initiative in the brand’s development is the relaunch of Hi-Tech’s Website, which went live this week.